Apple has always commanded premium prices from its customers. Even going back to the early days of its educational computers, the company positioned its products as top-of-the-line devices that demanded consumers to fork over top dollar to purchase them.
The iPhone has always been in the upper ranges of pricing throughout the wireless industry, but now rumor has it that the next Apple iPhone (8) may set you back upwards of $1200.
$1200 for a phone?
Will Apple’s customers continue to shell out well over $1000 for a phone?
If history is any indicator, the answer is “Yes”.
The iPhone 7 now starts at $649 for the 32 gig model, with a 4.7 inch display. The new iPhone 8 is rumored to sport a 5.8 inch display and will be packed more more internal memory than many desktop computers. The iPhone 7 Plus can top out at a whopping $969 for the 256-GB model.
There is no doubt that the iPhone 8 will sell for a record price, not only because of its expected high demand, but also because of limited supply in some of its components.
Apple is rumored to have technical problems with incorporating new fingerprint security into the iPhone 8. Security on the new iPhone will be unprecedented levels for a phone.
Because of these security issues, the new oLED iPhone could be delayed, or even shipped without the fingerprint sensor. These issues could have a definite effect on the sales cycle, at least in the beginning stages.
Apple stock has performed will recently, outperforming 71% of other stocks in its sector. If the Apple iPhone 8 is as successful as earlier models, the revenue could propel the stock into another 2-3 years of phenomenal growth. Many analysts agree, that its not a good idea to bet against Apple. We tend to agree!