As Samsung’s new Galaxy S8 was rolled out to the public, wireless carriers are all over the map with the promotions they are offering with Samsung’s new flagship mobile device. AT&T and Verizon may have missed a terrific opportunity in getting new customers using promotions that are compelling.
T-Mobile and Sprint rushed to be first in line in capitalizing on the launch of the Galaxy S8 by offering a “buy one, get one” promotion, the former in conjunction with Samsung, while the latter chose to run the promotion on their own. As a result of this action, the smaller carriers have a better chance than the giant behemoth wireless carriers to gain new customers to add to their base. So exactly why did the major wireless carriers fail to capitalize on what may be the biggest launch of a wireless phone in 2017? Only marketing Executives with the companies may know for sure.
Both ATT and Verizon offered “trade-in” offers, luring consumers with either a lower monthly cost or a substantial reduction of the price of the phone. The comparatively weaker promotions by industry leaders resulted in similar sales results as the Samsung S7. On the flipside, Sprint showed a 30% increase in sales due to its more compelling offers for the phone. T-Mobile’s Galaxy 8 promotions resulted in a 15% drop in sales for the new device versus the Galaxy S7.
With the amount of new and improved devices hitting the market are slowing, ATT and Verizon have chances to make inroads in customers with new phones being rolled out by Moto and LG later this year.